MANAGEMENT SURVEY TECHNIQUE

36 HOURS

FRENCH

The objective of this course is to introduce students to all the management survey techniques that can be used when conducting a study. Qualitative (inidividual and group interviews, observation, ethnographic protocol, projective techniques) and quantitative (questionnaire, panel data) data collection methods are presented. The same applies to the main data analysis techniques (content analysis, bi-variate and multivariate statistical techniques).

 

Topics covered:

  • Individual and group interview techniques

  • Observation techniques

  • Ethnographic data collection protocols

  • Projectile tests

  • Questionnaire surveys and panel data

  • The different sampling techniques

  • Bi-variate statistical tests

  • Multivariate statistical tests

 

Jean François Lemoine is a University Professor at EMS. He is specialized in digital marketing and market research. He is the director of the Panthéon Sorbonne Doctoral School of Management, of the Mention Marketing Sales and M2 Market Research and Marketing Decision and Consulting and Marketing Research Professions.

 

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Address : 

Université Paris 1 Panthéon-Sorbonne

Gestion et Economie d'Entreprise

17, rue de la Sorbonne

75231 Paris Cedex 05

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