The purpose of the business strategy course is to acquire a general culture of the business and its functioning, giving rise to further studies in the other courses (marketing, finance).
The course covers the following topics:
Chapter 1: What is strategy?
Chapter 2: The strategic diagnosis
Chapter 3: Strategic directions
Chapter 4: Development modes
Chapter 5: The structure
Chapter 6: Strategy and internationalization
Chapter 7: Corporate social responsibility
During tutorial sessions, students put the knowledge of the course into practice through the analysis of real business cases.
Anne Masgnaux is Associate Professor at Paris 1 Panthéon-Sorbonne University. She worked for a long time in the field of French aviation and was trained at the IAE of Caen in management sciences. Anne Masgnaux is also responsible for international exchanges