The objective of this course is to train students in international marketing decision-making, including all of the above study process.
It revolves around a double theoretical and practical approach through the case study. The various qualitative and quantitative methodological approaches regularly used today will be presented. A reflection will be carried out on the place to give to sustainable development in the marketing strategy and its operationalization.
The evaluation of this teaching consists of a case study presented by groups, a presentation of a marketing research article and a written examination. Basic knowledge of marketing and statistics is necessary to participate in this teaching.
Eric Lombardot's research focuses on responsible consumption and sustainable development. His lessons cover the different areas of marketing (communication, digital, international ...) and extend to management (supply chain, data processing, industrial strategies ...). He also works in various business schools or companies for communication consulting missions.