The aim of the business strategy course is to acquire a general culture of the company and its functioning, which will then be further developed in the other courses (marketing, finance).
During the practical sessions, students put into practice what they have learned through the analysis of real company cases.
TOPICS COVERED
1
The strategic diagnosis
2
Strategic directions and Development modes
3
The corporate structure
4
Strategy and internationalization
TEACHER
Anne Masgnaux is Associate Professor at Paris 1 Panthéon-Sorbonne University. She worked for a long time in the field of French aviation and was trained at the IAE of Caen in management sciences. Anne Masgnaux is also responsible for international exchanges.