The purpose of the business strategy course is to acquire a general culture of the business and its functioning, giving rise to further studies in the other courses (marketing, finance).
TOPICS COVERED
1
The strategic diagnosis
2
Strategic directions and Development modes
3
The corporate structure
4
Strategy and internationalization
TEACHER
Anne Masgnaux is Associate Professor at Paris 1 Panthéon-Sorbonne University. She worked for a long time in the field of French aviation and was trained at the IAE of Caen in management sciences. Anne Masgnaux is also responsible for international exchanges