top of page

STRATEGIC CHALLENGES OF THE LUXURY INDUSTRY

8 Hours
FRENCH/ ENGLISH
pexels-freestocksorg-113885.jpg
KH0s8M.png
OUR PROGRAM

The objective of this course is to understand the challenges faced by luxury brands and to help students assimilate the strategies and practices implemented by luxury groups and brands.

The course is structured around four themes: group strategy, digital marketing, and customer experience and customer knowledge.

TOPICS COVERED

1

International Development Strategies of luxury groups and brands

2

Customer experience optimization in international cultural contexts

KH0s8M.png
ALAIN BUZELAY 2020.jpeg

TEACHER

KH0s8M.png

Sandra Krim is an A.T.E.R. at Paris 1 Panthéon Sorbonne where she teaches communication, marketing and luxury marketing. A member of PRISM, her research interests focuses on the cultural dimension of luxury brands, in particular on the "artification" strategies of these brands as well as their societal activism.

bottom of page